It's a known fact: Minivans just aren't that cool and really haven't been for quite some time now. Apparently, however, someone forgot to tell the millions of people (and counting) that have viewed Toyota's "Swagger Wagon" online commercials over the past few weeks. And while Toyota's latest social media campaign has been ultra-successful, a countless number of other companies have tried to come up with ideas that are as likable and shareable as the "Swagger Wagon" series, only to fall way short of the success currently being enjoyed by Toyota.... ... No related posts.
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Dear Business Owners Worldwide- There's a reason you're seeing the word "Twitter" nearly everywhere you look these days. What other media platform (aside from expensive TV, Radio and pay per click ads) gives you the same opportunity to reach and influence large groups of people the way Twitter does? From adding and engaging targeted followers (a.k.a. potential customers), to driving traffic to your blog or website; Twitter has emerged as the perfect marketing tool for essentially any business. ... No related posts.
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"My mama said it and I heard; she says one ounce of action beats a ton of words." -Martin Sexton We enjoy breaking down some of the most basic, effective social media techniques for any and every one to learn and put into use. It's even more rewarding when the content we produce is made available to the masses. The recent post '9 Ridiculously Simple Ways to Get Your Tweets Retweeted' by DrivinMedia's own David McClellan made its way to EzineArticles. We hope there will be many others that will soak up this ... No related posts.
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If you've spent any time around social marketing, you probably know that SEO and Social Media go hand in hand. So how do you turn your Twitter account into a searchable masterpiece? Why is this important? Ladies and gentlemen....hold on to your hats! And don’t worry, I'll keep this all in the terms of a 5 yr. old (because that's exactly how I think!). Let’s begin as if you're starting with a fresh profile. What is the first thing that you do when starting a twitter account? That's right, you choose a name… ... No related posts.
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With the innovation and expansion of social media platforms old and new, along with the impressive, sustained growth rates they've experienced in both number of users and amount of time in use, it has become virtually impossible to view social media as just a passing fad anymore. In fact, social media may very well be the most powerful weapon you have when it comes to increasing revenue for your business. Why you ask? There are hundreds, but let's start with these 8 reasons why your small, medium or large business NEEDS to be committed and invested in Social Media (SM): ... No ...
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Last week we posted an article about how important it is to get retweets for your business. Since then we've had a lot of people asking about different tactics and techniques they could use to get retweeted more often. We love giving the people what they want, so here are 9 very simple ways to get your tweets retweeted- 1.) First things first, make sure to optimize your message so that it's easily retweetable: Here are some key points made by Chris Brogan regarding this very subject- -Make sure that your tweets are short enough (120 characters is a good start) so that ...
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What's the quickest way to get your business noticed on Twitter? Is it the reckless mention day of #FollowFriday? Or how about through direct messaging? The answer is neither. If you really want to be viewed as a provider of value on Twitter, the Retweet (RT) is second to none. I tried researching the RT to give you some awesome stats about its origination, but I was unable to find any (if you have any, please leave them in the comment section). However, I was able to find some helpful stats in an article titled “Introducing the Retweetability Index” by Dan Zarella. In this ...
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Whenever you’re planning a social media marketing campaign, it's always a good idea to create a plan for the potential criticism that will inevitably come your way. Listed below are 4 valuable guidelines that you can use to overcome the criticism; possibly even turning what was negative into a very positive interaction. Respond QUICKLY... ... No related posts.
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Post by Shon Van Orden Isn’t the point of using social marketing for your business to build and establish new relationships? Whether it’s with potential or existing clients, centers of influence or affiliates, your purpose is to network! Now correct me if I’m wrong, but I’m pretty sure blasting out “spamish” direct messages, tweets, wall posts and emails isn’t an effective way to build the relationships you’re after. In fact, I’m positive that it’s completely counterproductive to what you’re trying to accomplish. So the question remains…why are you people still doing it!? ... No related posts.
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