So where did Toyota go right with the "Swagger Wagon" project? The brilliant minds behind this clever campaign actually belong to the Los Angeles-based marketing company Saatchi & Saatchi LA. As DrivinMedia knows very well, and as I'm sure Saatchi & Saatchi LA would attest, the sustained success of these videos wasn't an accident. Instead, and as is the case with essentially any and every video that goes viral, the popularity and much-needed positive PR for Toyota brought about by these videos shows businesses of all sizes what's possible when the right team of people are pulling the web strategy ...
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1. Create a Title That's Captivating and Search Engine Friendly-- This principle could take up an entire post by itself. For reasons that are fairly obvious, creating an effective title may very well be the most important piece of your blog post-writing puzzle. -A captivating title should always effectively communicate what the post is about and can best be described as something that stands out, grabs attention and entices your audience into reading the post. -Searchable blog titles are very important and should be well thought out. A good exercise for an effective title is to brainstorm what keywords your audience would use ...
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Proof that the time for your business to embrace Twitter is NOW lies in the pudding below. Here are 8 ways you could, and should, be using Twitter to successfully market your business- 1. Monitor comments and conversations about your company- By using Twitter Search or IceRocket, you can monitor what’s being said about your company. This gives you the ability to respond in real-time and either give thanks for the positive commentary or fix the negative. Check out this blog article about how a Domino's franchise used this technique to turn a negative into a positive- "Chicago Pizza Guy Creates ...
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information and use it to reach and achieve the goals and objectives of their respective businesses. The key? Once you soak up the information, take real steps forward and put it into action. *To find out how DrivinMedia can specifically help your business grow, please contact us here at anytime- No related posts.
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Picking a Username and Actual Name... Your Twitter username should include the keyword that you wish to rank high for. For example, if you want people to find your Twitter profile when they search for cupcakes, make sure that ‘cupcakes’ is in your name. @XYZcupcakes would be an appropriate example. It's usually a good idea not to use any dashes. Make it short and easy to remember. Next, with your actual name you can use your actual name. You can also take it a step further and include the keyword again if appropriate (this doesn’t help with personalizing your account to you though). If you ...
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1. Brand Awareness: It wasn't that long ago that television, radio, newspaper and billboards were essentially the only media capable of reaching massive audiences. Reaching those audiences usually cost millions of dollars each year, meaning large corporations with that type of capital had a sizable advantage over small and medium-sized businesses in those medias. Social Media has changed all of that; leveling the playing field and allowing mom & pop shops the opportunity to reach the same millions of people for .1 % of the cost. 2. Create Buzz: When it comes time to launch a new product or service, the companies who ...
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Last week we posted an article about how important it is to get retweets for your business. Since then we've had a lot of people asking about different tactics and techniques they could use to get retweeted more often. We love giving the people what they want, so here are 9 very simple ways to get your tweets retweeted- 1.) First things first, make sure to optimize your message so that it's easily retweetable: Here are some key points made by Chris Brogan regarding this very subject- -Make sure that your tweets are short enough (120 characters is a good start) so that ...
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What's the quickest way to get your business noticed on Twitter? Is it the reckless mention day of #FollowFriday? Or how about through direct messaging? The answer is neither. If you really want to be viewed as a provider of value on Twitter, the Retweet (RT) is second to none. I tried researching the RT to give you some awesome stats about its origination, but I was unable to find any (if you have any, please leave them in the comment section). However, I was able to find some helpful stats in an article titled “Introducing the Retweetability Index” by Dan Zarella. In this ...
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■ It's important that you monitor responses on your various social media sites carefully throughout the day. Doing so will allow you to quickly respond to any negative criticism you receive about the targeted campaign or business . A quick response is always important as it allows you to put the fire out before it has a chance to spread throughout the social media community. Such a scenario can end up being a complete PR nightmare If the feedback has validity, be willing to make the CHANGE... ■ The most common response from people faced with any sort of criticism about something they've ...
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If it’s because you lack direction and have never been taught how to do it correctly, then grab a piece of paper and a pen and start taking notes. You are about to become enlightened! *Become Genuinely Interested in Other People Building relationships through social media is no different than in real life. I’m sure some of you have read “How to Win Friends and Influence People” by Dale Carnegie (if you haven’t I suggest you do), but this principle is one of my favorites. You have to remember that at their very core, all anyone really cares about is themselves. So ...
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