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Whenever you’re planning a social media marketing campaign, it’s always a good idea to create a plan for the potential criticism that will inevitably come your way. Listed below are 4 valuable guidelines that you can use to overcome the criticism; possibly even turning what was negative into a very positive interaction.
■ It’s important that you monitor responses on your various social media sites carefully throughout the day. Doing so will allow you to quickly respond to any negative criticism you receive about the targeted campaign or business . A quick response is always important as it allows you to put the fire out before it has a chance to spread throughout the social media community. Such a scenario can end up being a complete PR nightmare
If the feedback has validity, be willing to make the CHANGE…
■ The most common response from people faced with any sort of criticism about something they’ve worked hard on is to become stubborn and defensive. Often times they’ll refuse to look at the situation from an outside perspective. I strongly advise against this type of reaction and recommend that you not only welcome criticism, but also quickly analyze and implement necessary changes. Be sure to thank the person for the criticism and let them know of any changes you have made. Chances are you’ll win back their trust and develop an even stronger relationship than before this took place
If possible, be HUMOROUS…
■ Humor is always a good defense, as it eases the tension on both sides and allows you to be personable with your audience. We’ve found it to be great remedy for even the toughest critic, and often times will increase the awareness of your campaign.
Never resort to ARGUING…
■ Every once in a while there will be THAT person who makes a remark that upsets and/or deeply offends you. In the moment, it can seem very enticing to respond negatively and invite the argument. However it’s absolutely crucial that you become conscious, remain present and refuse to lower yourself to that level. My best advice is to utilize the three techniques listed above, and remember that you open yourself up to this sort of criticism through association and participation in social media. Like it or not, readers have the right to express any type of criticism they desire.
You can be 100% sure that you or your company will be faced with criticism when using social media. When this happens, keep the timeless saying about life giving you lemons in mind, and look at it as a great opportunity to interact with your online audience.
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Tags: criticism, help, social media
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This post was mentioned on Twitter by simMENTORS: 4 Key Points for Dealing with Criticism on Social Media | drivinMedia http://ow.ly/1nnaV...
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This post was mentioned on Twitter by simMENTORS: 4 Key Points for Dealing with Criticism on Social Media | drivinMedia http://ow.ly/1nnaV...
[...] Dealing with Criticism in Social Media Previously on Social Blade we have discussed a time or two on how to deal with criticism in Social Media. This does not only apply for your personal profiles but for business as well and after reading an article by DrivinMedia, reflecting 4 points that could save you from being in hot water, I have to say I tend to agree with 3 of the 4. [via drivinmedia] [...]
[...] Dealing with Criticism in Social Media Previously on Social Blade we have discussed a time or two on how to deal with criticism in Social Media. This does not only apply for your personal profiles but for business as well and after reading an article by DrivinMedia, reflecting 4 points that could save you from being in hot water, I have to say I tend to agree with 3 of the 4. [via drivinmedia] [...]
[...] Dealing with Criticism in Social Media Previously on Social Blade we have discussed a time or two on how to deal with criticism in Social Media. This does not only apply for your personal profiles but for business as well and after reading an article by DrivinMedia, reflecting 4 points that could save you from being in hot water, I have to say I tend to agree with 3 of the 4. [via drivinmedia] [...]
[...] Anyone who has ever owned a successful business can attest to how important this is. With SM, getting feedback and gauging the temperature of your consumer-base is easier and cheaper than ever. SM gives business owners the ability to listen to their customers in real time and make adjustments accordingly. [...]